You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Company Management.
ANA has found 20 results for you, in 523 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
×

Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
×

Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
×

Citation

Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper


Research papers
×

Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar


Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974
×

Citation

Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company


Research papers

How professional is the management of research institutes?

During the Luxembourg Seminar on "Managing Market Research as a Business" I carried out a brief survey on some aspects of the management of research institutes. The questionnaire was set up in haste and the sample is the only representative of agency...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Coen C. J. de Koning
May 1, 1974
×

Citation

de Koning, C. C. (1974a, May 01). How professional is the management of research institutes?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-professional-is-the-management-of-research-institutes-


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
×

Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

Diversification

Created in 1886 - a small plant for the production of dyestuffs, located in Basle - SANDOZ is today well known throughout the world for its dyestuffs, pharmaceuticals, agrochemicals, dietetic and hospital supply products, thanks to its considerable...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: R. Biard
June 1, 1973
×

Citation

Biard, R. (1973a, June 01). Diversification. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/diversification


Research papers

Marketing research as a top management tool (German)

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Max Gloor
Company: Nestlé
August 21, 1967
×

Citation

Gloor, M. (1967a, August 21). Marketing research as a top management tool (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool-german-