You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Political Research.
ANA has found 61 results for you, in 249 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alfred E. Bronner, Robert De Hoog
Company: Veldkamp Marktonderzoek
June 15, 1976

Research papers

Motivation research

To date, qualitative research has been used to examine product acceptance and usage, concept testing, and advertising strategy, amongst other things. In the social and environmental fields less use has been made of such methods. In political research...

Catalogue: The European Marketing Research Review 1971
Authors: James Spence, Jacqui Spence
June 15, 1971

Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967

Research papers

Voting behaviour

This paper describes an attempt to answer a different question, which can be simply expressed as ’How do electors decide how to vote?'. It is hoped that the work described below goes some way towards describing the attitude structure underlying...

Catalogue: ESOMAR Congress 1966
Authors: Crossley Thornton, John Clemens
September 1, 1966

Research papers

Motivation research applied to political attitudes (French)

The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959

Research papers

Motivation research applied to political attitudes

The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959

Research papers

The British voter and Party images

The emphasis in this paper is on the Party Image, rather than on the characteristics of the voter. The Party Image is a similar concept as the Brand Image, but applied to a political party. Fifteen years ago we were asking such questions as...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Henry Durant
June 15, 1959