Resources Library by ANA

The fickle mistress

Our research studies over the years on the impact of change on loyal consumers show that they are excessively sensitive to change, But what is interesting is the fact that, parallel to the drive for stability, there is a drive for change. We call...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Shobha Prasad

June 15, 2014

Advanced research solutions as a key to innovation in design

This paper utilizes the authors’ experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expertise, the sense of workmanship and vision of...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Clara Origlia, Jimena Martinez, Andreas Wlasak

Company: Market Dynamics International srl

October 28, 2001

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1983

An over-all measurement of advertising effectiveness

I am concerned here with an attitude to pre-testing as much as a particular technique. Overall measures of advertisements are needed but it is in this area that the arguments arise. Incidentally, I shall be talking purely in terms of television...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Charles W. Clunies-Ross

Company: Nestlé

June 1, 1966