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Research papers

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo, Romo and Gil (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing


Research papers

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019
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Citation

Monge and Lecaros (2019a, April 07). In-store shopper analytics. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/in-store-shopper-analytics


Research papers

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Noriko Nakano, Eri Yamashita, Sono Hasuka, Jung Yeon Nam, Mariko Nomura, Damien Velleman
Company: L'Oréal
May 9, 2017
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Citation

Nakano et al. (2017a, May 09). Sonification. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sonification


Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
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Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch