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Research papers

Efficiency VS. effectiveness in online research

This paper demonstrates through a case one way to integrate traditional inferential research based on random sampling with the more recent online research based on (self-selected) panels, thereby making use of the strengths of both approaches. The...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Carsten Stig Poulsen
June 1, 2001
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Citation

Poulsen, C. S. (2001a, June 01). Efficiency VS. effectiveness in online research . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/efficiency-vs-effectiveness-in-online-research-