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Research papers

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020
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Citation

Sato, Takeshita and Sekii (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans-


Research papers

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 15, 2020
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Citation

Gansle, M. (2020a, September 15). From change management to change leadership. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership-11592


Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Research papers

Zero to greatness

Find out how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.

Catalogue: Congress 2018
Author: Holly Rozelle
September 23, 2018
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Citation

Rozelle, H. (2018a, September 23). Zero to greatness. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/zero-to-greatness-9432


Research papers

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW
Authors: Alison Poole, Stacie Haber
June 15, 2016
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Citation

Poole and Haber (2016a, June 15). Clearing the path to action in superannuation. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/clearing-the-path-to-action-in-superannuation-8699


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
April 13, 2016
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2016a, April 13). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8633


Research papers

Initial steps towards developing a theory of presentation graphics

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.As an initial step towards...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Michael Mayernik
November 10, 2002
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Citation

Mayernik, M. (2002a, November 10). Initial steps towards developing a theory of presentation graphics. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/initial-steps-towards-developing-a-theory-of-presentation-graphics