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Content-based research

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
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Citation

Morales Donde, E. (2019a, September 08). Content-based research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/content-based-research-10698


Videos

Content-based research (Spanish)

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 9, 2019
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Citation

Morales Donde, E. (2019a, April 09). Content-based research (Spanish). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/content-based-research-spanish-