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Webinars

Future of market research

Attracting the next generation of researchers is crucial to the longevity of our profession. But how? What are the expectations of young researchers? Are universities teaching the skills we need for the future? How do we attract and retain the next...

Catalogue: Webinars 2016
Authors: Finn Raben, Jack Miles, Sarah Cunliffe
June 15, 2016
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Citation

Raben, Miles and Cunliffe (2016a, June 15). Future of market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/future-of-market-research


Webinars

Reaching millennials

There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies....

Catalogue: Webinars 2016
Author: Holly DeMuro
June 15, 2016
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Citation

DeMuro, H. (2016a, June 15). Reaching millennials. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/reaching-millennials