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Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005
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Citation

Gupta, Puri, Nair and Govil (2005a, April 19). Rousing recklessness. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/rousing-recklessness