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Research papers

Foreseeing growth

In order to make informed growth decisions, it is helpful for retailers to be able to find consumers in the population who 'look like' their current customer base.Insight Research Group conducted this type of analysis for a Midwestern U.S. retailer...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Boaz Mourad, Stacey Matthias, Danielle Sarver
April 19, 2005