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Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014
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Citation

Herbert, Koll and Raschip (2014a, March 24). Brand growth 2.0. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/brand-growth-2-0-8111


Videos

Brand growth 2.0

This presentation will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and...

Catalogue: CEE Research Forum 2014: East Connection
Author: Raluca Raschip
Company: GfK
June 15, 2013
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Citation

Raschip, R. (2013a, June 15). Brand growth 2.0. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/brand-growth-2-0