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Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014
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Citation

Herbert, Koll and Raschip (2014a, March 24). Brand growth 2.0. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/brand-growth-2-0-8111


Research papers

Retailer brands

This study investigates from four angles why retail brands are growing. Employing panel and adhoc information collected on some 2,000 categories in 33 countries, the authors uncover reasons for different private label success rates between countries,...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Richard Herbert, Oliver Koll
April 19, 2005
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Citation

Herbert and Koll (2005a, April 19). Retailer brands. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/retailer-brands


Research papers

Research can be innovative too

This paper describes a research project born of a business need at Procter & Gamble. Management had the vision that adoption of our new innovations could be accelerated if we could identify those consumers with the highest likelihood of being...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Richard Herbert, Mahmoud Aboul-Fath
Company: Procter & Gamble
September 22, 2002
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Citation

Herbert and Aboul-Fath (2002a, September 22). Research can be innovative too . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/research-can-be-innovative-too-