You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Sucheta Govil.
ANA has found 1 results for you, in 197 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005