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Research papers

Spot on

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers.These learnings were...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Susanne Schlichting
Company: Procter & Gamble
April 19, 2005
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Citation

Schlichting, S. (2005a, April 19). Spot on. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/spot-on