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Research papers
Developing a better eCommerce model
The bloom is off the rose for eCommerce companies. Some have already experienced financial difficulties, while many others are not likely to survive for long. This paper focuses on successful strategies for offering products and services on the web,...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Joshua D. Libresco
September 1, 2000
Research papers
The impact of networking
The ESOMAR Congress 2000 deals with networking and its impact on business and society.
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
Research papers
The future of research
Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
Research papers
The Internet and the effects of eCommerce on the brand
This paper presents a forecast of how brands and branding can and will be used in the new converging marketplace of the 21st century. The authors suggest a new model for developing and managing brand relationships will be required. The initial theory...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Don E. Schultz, Heidi F. Schultz
September 1, 2000
Research papers
How the technological orientation of commercial research organizations relates to measures of business success
This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000
Research papers
Microsoft
The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: David Crockett
Company: Microsoft
September 1, 2000
Research papers
New ways to explore consumer point-of-purchase dynamics
This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Bernhard Treiber, Stephen P. Needel
September 1, 2000
Research papers
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Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity â can affect, and be affected by, personality and mood. The issues examined...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Andy Dexter, David Smith, Joseph Brown
Company: DVL Smith Ltd
September 1, 2000
Research papers
