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Research papers

Can you reduce product assortment?

A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction.This paper presents a series of case studies...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Stephen P. Needel
April 19, 2005
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Citation

Needel, S. P. (2005a, April 19). Can you reduce product assortment? . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/can-you-reduce-product-assortment-


Research papers

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Mark Hoffmann
Company: GfK
April 19, 2005
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Citation

Hoffmann, M. (2005a, April 19). What drives the customer to visit a shop? . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/what-drives-the-customer-to-visit-a-shop-


Research papers

Through the shopper's eyes

This paper examines the impact and potential of in-store new media from the shopper perspective.There has been considerable press coverage in the United Kingdom of the in-store TV trials being conducted by a variety of retailers, and the claimed...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Danielle Pinnington
April 19, 2005
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Citation

Pinnington, D. (2005a, April 19). Through the shopper's eyes. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/through-the-shopper-s-eyes


Research papers

Brands, be yourself!

This paper demonstrates that branding matters. While this seems to state the obvious, in the context of low involvement categories that are retailer brands strongholds this might be quite provocative.In some low involvement categories, retailer...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Driss Farissi
Company: Procter & Gamble
April 19, 2005
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Citation

Farissi, D. (2005a, April 19). Brands, be yourself!. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/brands-be-yourself-


Research papers

The perfect mix

The paper describes a down-to-Earth approach to optimising a retailer's product assortment in key product categories by the combined analysis of the retailer's internal sales information and external market data.The method offers an alternative to...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: György Szilágyi
Company: MEMRB
April 19, 2005
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Citation

Szilágyi, G. (2005a, April 19). The perfect mix. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-perfect-mix


Research papers

Insight adding value to a national supermarket

This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom.The authors will argue that UK supermarket retail is currently a uniquely competitive environment and one where retailers are...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Michelle Chiffers, Tim Knight
Company: Nunwood
April 19, 2005
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Citation

Chiffers and Knight (2005a, April 19). Insight adding value to a national supermarket. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/insight-adding-value-to-a-national-supermarket


Research papers

Do we perform well?

The paper presents the method of measuring a manufacturer's performance in retail outlets. Through the total shops core index it is possible to examine the level of product inventory, position and presentation of the manufacturer's brand.Due to the...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Vojtech Spacil
April 19, 2005
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Citation

Spacil, V. (2005a, April 19). Do we perform well?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/do-we-perform-well-