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Research papers

Exposure data for online media in a mixed media planning database

The paper describes a new research approach designed to create a comprehensive planning database for online media vehicles.The model combines user-centric information (target group characteristics and media consumption) and site-centric data derived...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Gerhard Faehling, Johannes Schneller
Company: Institut für Demoskopie Allensbach GmbH
June 14, 2004
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Citation

Faehling and Schneller (2004a, June 14). Exposure data for online media in a mixed media planning database. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/exposure-data-for-online-media-in-a-mixed-media-planning-database


Research papers

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 2000
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Citation

Hansen, J. (2000a, September 01). How new and different are consumers in the digital marketplace?. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/how-new-and-different-are-consumers-in-the-digital-marketplace-


Research papers

Long-term, in-depth market analyses based on media market studies (German)

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
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Citation

Hansen, J. (1994a, September 01). Long-term, in-depth market analyses based on media market studies (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies-german-


Research papers

Long-term, in-depth market analyses based on media market studies

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
×

Citation

Hansen, J. (1994a, September 01). Long-term, in-depth market analyses based on media market studies. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies


Research papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Renate Köcher, Sylvia Roth-Flockerzi
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1994
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Citation

Köcher and Roth-Flockerzi (1994a, June 15). The concerns and needs of insurance customers with particular focus on the situation in East Germany. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-concerns-and-needs-of-insurance-customers-with-particular-focus-on-the-situation-in-east-germany


Research papers

Target groups redefined

At the suggestion of the BURDA publishing company in OfFenburg— publisher of Mein schoner Garten, the gardening magazine with the largest circulation in Europe-the Allensbach Institute has for the first time tested the 'flow' concept developed...

Catalogue: Seminar 1993: Competition In Publishing
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1993
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Citation

Schulz, R. (1993a, June 15). Target groups redefined. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/target-groups-redefined


Research papers

The relevance of expectations in predicting behaviour and moods

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
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Citation

Hansen, J. (1992a, September 01). The relevance of expectations in predicting behaviour and moods. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-relevance-of-expectations-in-predicting-behaviour-and-moods


Research papers

The relevance of expectations in predicting behaviour and moods (German)

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
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Citation

Hansen, J. (1992a, September 01). The relevance of expectations in predicting behaviour and moods (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-relevance-of-expectations-in-predicting-behaviour-and-moods-german-


Research papers

No unexplored territory left on the German map (German)

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Elisabeth Noelle-Neumann, Michael Hallemann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1991
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Citation

Noelle-Neumann and Hallemann (1991a, June 15). No unexplored territory left on the German map (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map-german-