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Research papers

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
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Citation

Zaepfel, Hennes and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/ifactor


Research papers

Loyalty cards

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the relatively recent launch of loyalty card...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Rowena Patterson
Company: Ipsos MRBI
June 15, 1997
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Citation

Patterson, R. (1997a, June 15). Loyalty cards. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/loyalty-cards


Research papers

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Indivar Kushari
Company: Ipsos MRBI
February 1, 2004
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Citation

Kushari, I. (2004a, February 01). Ads that click. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/ads-that-click


Research papers

Diaries for digital delivery

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom.There has also been an increase in station choice with the launch of 20 national digital only services from the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tim Farmer, John Stockley
Company: Ipsos MRBI
June 21, 2005
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Citation

Farmer and Stockley (2005a, June 21). Diaries for digital delivery. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/diaries-for-digital-delivery


Research papers

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007
Authors: Anjul Sharma, Gareth Pugh
Company: Ipsos MRBI
November 12, 2007
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Citation

Sharma and Pugh (2007a, November 12). Serpents with tails in their mouths. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/serpents-with-tails-in-their-mouths


Research papers

Local jewels and global heroes

This presentation explores globalisation from a marketing and particularly brand management perspective.The Fusion Model distinguishes three different types of brands according to their heritage and link to local or regional cultures and history:...

Catalogue: Congress 2007: Excellence
Authors: Yijun Ma, David Lee, Ute Rademacher
Company: Ipsos MRBI
September 19, 2007
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Citation

Ma, Lee and Rademacher (2007a, September 19). Local jewels and global heroes. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/local-jewels-and-global-heroes


Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008
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Citation

Staplehurst, Heak and Green (2008a, April 09). Measuring the business elites of India and China. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/measuring-the-business-elites-of-india-and-china


Research papers

Mobile technology

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez
Company: Ipsos MRBI
April 13, 2016
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Citation

Mora, Antelo, Naranjo and Sanchez (2016a, April 13). Mobile technology. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/mobile-technology


Research papers

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
October 1, 2015
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Citation

Cundiff, Egner and Vaughn (2015a, October 01). A butterfly's wings: from chaos to opportunity. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/a-butterfly-s-wings-from-chaos-to-opportunity