You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Media Markt Analysen GmbH .
ANA has found 1 results for you, in 144 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
×

Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines