Resources Library by ANA

Integrated customer intelligence

The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value. This approach integrates a strong base of customer knowledge with organisational knowledge and...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: David Laffin, John Marinopoulos

Company: Roy Morgan Research Pty Ltd

February 1, 2005

Marketing in Latin America in the 21st Century

Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Author: ESOMAR B.V.

June 15, 1999

Private labels

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years.This paper describes the situation and the potential of private labels in...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

April 19, 2005

How to avoid the pitfalls of multi-country research

Researchers and end-users face several problems in understand the Latin American consumer because of the cultural diversity and its impact in terms of attitudes and behaviour.The same stimuli will probably have different, and even opposite, effects...

Catalogue: Latin America 2005

Author: Jorge García-González

October 23, 2005

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008

Authors: Dick Hage, Jurgen Verlee

March 3, 2008

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact

Authors: Peter Harrison, Alain Samson, Orlando Wood

Company: BrainJuicer

September 18, 2011

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Beata Gers, Katarzyna Gawlik

Company: KANTAR TNS Malaysia

March 26, 2012

The emerging middle class in Russia

Middle class consumers have garnered a high degree of interest from researchers all over the world as they tend to be keen participants of massive global trends in consumption. In Russia, the middle class was elusive for many years under the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

March 26, 2012

The rise and power of online communities in the network economy

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the value of online communities in building and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Alexandra Trabak

September 1, 2000