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Research papers

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987
Author: Malcolm Baker
September 1, 1987
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Citation

Baker, M. (1987a, September 01). Qualitative research in the US and the UK. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-the-us-and-the-uk


Research papers

Telephone, mail and other techniques

This chapter is still concerned with occasions when the ‘standard’ forms of interviewing are inappropriate, though before a fourth edition of this work appears it seems likely that such a definition will need revision. In general terms...

Catalogue: Consumer Market Research Handbook
Authors: Leonard R. England, Peter Arnold
August 1, 1986
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Citation

England and Arnold (1986a, August 01). Telephone, mail and other techniques. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/telephone-mail-and-other-techniques


Research papers

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels
Author: Y. Lambert
Company: KANTAR TNS Malaysia
June 15, 1972
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Citation

Lambert, Y. (1972a, June 15). The SOFRES 10,000. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-sofres-10-000