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Research papers

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001
Authors: Anyvonne Carnot, Martin Oxley
February 11, 2001
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Citation

Carnot and Oxley (2001a, February 11). Is the Internet the future of market research?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/is-the-internet-the-future-of-market-research-


Research papers

The rise and power of online communities in the network economy

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the value of online communities in building and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Alexandra Trabak
September 1, 2000
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Citation

Trabak, A. (2000a, September 01). The rise and power of online communities in the network economy . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-rise-and-power-of-online-communities-in-the-network-economy-


Research papers

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989
Author: Wolfgang Hesse
August 15, 1989
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Citation

Hesse , W. (1989a, August 15). Value partners. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/value-partners


Research papers

An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

The paper discusses some technical problems of conjoint analysis. A commercial application, concerning consumers' preferences for a specific kind of credit account is described.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Marcus Schmidt
October 26, 1987
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Citation

Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/an-empirical-evaluation-of-some-aggregation-techniques-and-estimation-algorithms-in-conjoint-analysis


Research papers

Determining critical levels for quality dimensions in service firms

The purpose of this paper is to give some guidelines of how one can set suitable levels of service components. It is too much to say that we will present a methodology for this purpose. We provide some indications of what can be done. In the paper we...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Mikael Paltschik
June 15, 1987
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Citation

Paltschik, M. (1987a, June 15). Determining critical levels for quality dimensions in service firms. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/determining-critical-levels-for-quality-dimensions-in-service-firms


Research papers

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Brian Haworth, Colin Bowring
November 23, 1983
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Citation

Haworth and Bowring (1983a, November 23). Body language in newspapers . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/body-language-in-newspapers-


Research papers

Are early triers innovators?

In this paper, we first argue that the word "innovator" may be inappropriate to describe early triers of new grocery products, because such products are often not real innovations. Besides, an innovator is classically defined as the adopter of a new...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Jean-Nöel Kapferer, Gilles Laurent
September 1, 1980
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Citation

Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/are-early-triers-innovators-


Research papers

Predicting product performance on the basis of consumer opinions

Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: William Arthur Dunning
December 4, 1974
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Citation

Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions


Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students