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Research papers

Concentric action and global strategy in the capture of markets

In this paper, we have tried to show the sort of problems created for firms by the application of a global strategy. Failure to face these problems would, however, involve more serious risks. As we have seen, the stakes are rising but it would be...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Bernard Krief
June 15, 1965
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Citation

Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets