You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Group Discussion.
ANA has found 64 results for you, in 249 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

A qualitative overview of tea advertising

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the teamarket, CRAM Ltd conducted two group discussionsamongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-qualitative-overview-of-tea-advertising-


Research reports

B.P. Pink Paraffin advertising pre-test research

B.P. has produced a new Pink Paraffin advertising campaignwhich will run on television, on posters, and in the tradepress. Previous research has shown that consumers areprimarily motivated in their choice of 'purchasing point'by the physical...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research


Research reports

Grecian 2000: Qualitative research on alternative commercials

The research was carried out making use of group discussionsin London. The new commercials were presented to each group in adifferent order, with the current commercials always beingpresented last. Respondents were encouraged to ignore asfar as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Grecian 2000: Qualitative research on alternative commercials. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/grecian-2000-qualitative-research-on-alternative-commercials


Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research into rheumatic diseases. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rheumatic-diseases


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
×

Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Report on qualitative research on the Agua Brava range

In December 1973 CRAM conducted five group discussions toexamine the attitudes towards male toiletries manifestedboth by males who use such products and by females who buythe products for males.The prime purpose of the present research project was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 5, 1975
×

Citation

, C. (1975a, February 05). Report on qualitative research on the Agua Brava range. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-the-agua-brava-range


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
×

Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
×

Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/tobacco-substitute


Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
×

Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-