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Research papers

Market research

Present day competition forces firms to keep in constant touch with market investigations. The market is presented as something unknown and heterogeneous. In it are intermingled qualitative factors (such as tastes, habits) and quantitative factors...

Catalogue: The European Marketing Research Review 1970
Author: Luis A. Gonzales Rodrigo
June 15, 1970
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Citation

Rodrigo, L. A. (1970a, June 15). Market research. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/market-research-720