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Webinars

Strategies to Reveal the ROI Behind Hidden Data

In today?s world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools. There?s no efficient way to search and extract all the possible value from what has...

Catalogue: Webinars 2021
Authors: Scott Litman, Kristi Zuhlke
Companies: Lucy, KnowledgeHound
July 9, 2021
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Citation

Litman and Zuhlke (2021a, July 09). Strategies to Reveal the ROI Behind Hidden Data. ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/strategies-to-reveal-the-roi-behind-hidden-data


Research papers

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020
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Citation

Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement


Videos

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Dan Wish
December 12, 2018
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Citation

Wish, D. (2018a, December 12). Real people don't live in corporate offices. ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/real-people-don-t-live-in-corporate-offices


Videos

Using consumer/shopper insights to drive retail growth

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
June 6, 2018
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Citation

Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/using-consumer-shopper-insights-to-drive-retail-growth-


Magazines

Revue Française du Marketing (Juin 2013)

Notre ligne éditoriale n'entend privilégier aucun domaine particulier du marketing,mais s'inscrit dans la volonté de montrer aux lecteurs, académiciens oupraticiens, la grande diversité d'applications du marketing. Ce numéroen est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2013
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Citation

, A. (2013a, June 01). Revue Française du Marketing (Juin 2013). ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2013-


Magazines

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010
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Citation

, A. (2010a, October 01). Revue Française du Marketing (Octobre 2010). ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2010-


Magazines

Revue Française du Marketing (Juillet 2005)

Avec ce numéro, nous offrons à nos lecteurs plusieurs études et recherches de stratégies d'entreprises dans les canaux de distribution.Les contributions abordent des thèmes très variés et concernent les nombreusesoptions...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2005
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Citation

, A. (2005a, July 01). Revue Française du Marketing (Juillet 2005). ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2005-


Magazines

Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002
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Citation

, A. (2002a, October 01). Revue Française du Marketing 2002 (N. 189/190). ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-189-190-


Research papers

Developing a better eCommerce model

The bloom is off the rose for eCommerce companies. Some have already experienced financial difficulties, while many others are not likely to survive for long. This paper focuses on successful strategies for offering products and services on the web,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Joshua D. Libresco
September 1, 2000
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Citation

Libresco, J. D. (2000a, September 01). Developing a better eCommerce model. ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/developing-a-better-ecommerce-model