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Research papers

Who's afraid of opinion polls?

This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice....

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jenny Hayward-Jones, Caz Tebbutt
September 13, 2012

Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012

Magazines

Research World (December 2007)

Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make...

Catalogue: Research World 2007
Author: ESOMAR B.V.
December 1, 2007

Magazines

Revue Française du Marketing (Février 2007)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2007

Magazines

Research World (January 2007)

It wasn’t so long ago that nobody knew what the man in the street was thinking, what his views about life were and what he wanted. And even if this information was available, it was hardly ever taken into account. This situation has changed...

Catalogue: Research World 2007
Author: ESOMAR B.V.
January 1, 2007

Magazines

Revue Française du Marketing (Décembre 2006)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2006

Research papers

Tracking societal values

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the issues and in the value systems of the public is...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Gerard Bartels
May 11, 2004

Research papers

Independent public opinion research in transitional China: Today and tomorrow

This paper reviews the pioneering research done by China's independent public opinion research in the country's governmental public service assessment and related research subjects.In an attempt to specify the role of independent public opinion...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Victor Yuan, Wen Fan, Mingchao Xiao, Huichao Zeng, Yanhua Fu
Company: Dataway Horizon
May 9, 2004

Research papers

The prognosis of the past and remembrance of the future

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research did not cultivate public opinion measuring as an...

Catalogue: Latin America 2001
Author: Alejandro Garnica Andrade
May 1, 2001