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Research papers

Our struggle to penetrate the Japanese market and how we attained success

Japanese brand names such as Yamaha, Cannon, Sony, Toyota and a great many more dominate entire product categories in the Rest. Only a few companies and products seem to have been able to reverse the process and to establish themselves as household...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Kiygkazu Aizawa
Company: Nestlé
June 15, 1986
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Citation

Aizawa, K. (1986a, June 15). Our struggle to penetrate the Japanese market and how we attained success. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/our-struggle-to-penetrate-the-japanese-market-and-how-we-attained-success