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Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973

Research papers

Publishers, editors and researchers

Ergonomics is the study of the relationship between man and the machines or tools he uses. The ergonomics of market research tools and their users has been a neglected subject, however. Operational researchers, it is true, have occasionally joined...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
June 15, 1974

Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: W. Miller Crichton
May 1, 1968

Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998

Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998

Research papers

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998

Research papers

Paradata

The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...

Catalogue: ESOMAR Net Effects 2001
Author: Andrew Jeavons
February 11, 2001

Research papers

Two modalities, one answer?

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from population effects.In this design, respondents in...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Pieter Willems, Paul Oosterveld
January 26, 2003

Research papers

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003