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Research papers

The world housing market

This paper presents an analysis of the world housing market for the period 1960-1985. Historical and projected data are presented for number of households, conventional homes in place, homes wired for electricity, homes containing piped-in water,...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone
August 28, 1977
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Citation

Harvey, Gross and Calantone (1977a, August 28). The world housing market. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-world-housing-market


Research papers

The impact of segment dynamics on retail bank advertising strategies

Benefit Segmentation is a very popular tool in practical market delineation and promotional opportunity studies. This paper reports the results of a managerially oriented benefit segmentation study done in a midwestern United States bank market....

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Roger J. Calantone, Andrew C. Gross
June 15, 1977
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Citation

Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-impact-of-segment-dynamics-on-retail-bank-advertising-strategies


Research papers

Analyzing and forecasting world markets

This paper cites specific problems encountered in gathering and analyzing secondary data related to world markets and in using such information for preparing long-range forecasts. After a brief, general discussion on published market statistics, the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andrew C. Gross
September 1, 1974
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Citation

Gross, A. C. (1974a, September 01). Analyzing and forecasting world markets . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/analyzing-and-forecasting-world-markets-