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Case studies

Research based consultancy for the public sector

This paper is based on 12 years experience of research and consultancy for the UK public sector in 'business markets' - those areas of public policy which are directed at, or derived from, business establishments. Examples of such policy areas are:...

Catalogue: Seminar 1988: Business To Business Research
Author: Andrew Robert McIntosh
June 15, 1988
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Citation

McIntosh, A. R. (1988a, June 15). Research based consultancy for the public sector. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/research-based-consultancy-for-the-public-sector


Research papers

Information system

Those who have been keeping up-to-date with developments in information science and technology, and have access to the enormously expanded volume of information now available, can be forgiven for wishing sometimes that they knew the spell which would...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Andrew Robert McIntosh
January 25, 1984
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Citation

McIntosh, A. R. (1984a, January 25). Information system. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/information-system


Research papers

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Karel C. P. Slootman, Andrew Robert McIntosh
June 18, 1980
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Citation

Slootman and McIntosh (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/report-of-working-group


Research papers

Women at work

Like most European countries, Britain has attempted in recent years to attack discrimination against women, both by introducing penalties for discrimination, and by taking positive action to relieve disabilities which cause underachievement by women...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Andrew Robert McIntosh
June 18, 1980
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Citation

McIntosh, A. R. (1980a, June 18). Women at work. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/women-at-work


Research papers

Research on employment policy in the United States and Europe

This paper concentrates on one particular area, that of employment policy research. With unemployment in Europe, and in the United States, now at between 5 and 6% of the labour force, measures to combat the economic and social scourge of unemployment...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Andrew Robert McIntosh
March 1, 1979
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Citation

McIntosh, A. R. (1979a, March 01). Research on employment policy in the United States and Europe . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/research-on-employment-policy-in-the-united-states-and-europe-


Research papers

Social research on a major European problem

The British Department of the Environment is conducting a programme of 22 research projects on the problem of the regeneration of the inner areas of British cities. The IFF project with which the paper is concerned is on the expansion of employment...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Andrew Robert McIntosh
December 1, 1978
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Citation

McIntosh, A. R. (1978a, December 01). Social research on a major European problem. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/social-research-on-a-major-european-problem


Research papers

Improving the efficiency of sample surveys in industrial markets

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Andrew Robert McIntosh
August 1, 1975
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Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets


Research papers

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: D. Thicker, Andrew Robert McIntosh
January 1, 1973
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Citation

Thicker and McIntosh (1973a, January 01). The use of sampling frames in industrial market research in the UK. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-use-of-sampling-frames-in-industrial-market-research-in-the-uk


Research papers

Scaling techniques for comparisons over time and between countries

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
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Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries