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Research papers

Public policy and measuring the 'open-ended' situation

The object of this paper is to illustrate how research can assist in the field of public policy. The problems inherent in measuring open-ended situations where demand can be infinite are discussed. The need to use a variety of secondary measures to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Mike Arnott, Emer Rodnight
September 1, 1974
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Citation

Arnott and Rodnight (1974a, September 01). Public policy and measuring the 'open-ended' situation. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/public-policy-and-measuring-the-open-ended-situation