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Research papers

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Authors: Fiona McNae, Cato Hunt, Julius Colwyn, Anouk Bergner, Sui Lai Kang
Company: Space Doctors Ltd
September 26, 2022
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Citation

McNae, Hunt, Colwyn, Bergner and Kang (2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/new-worlds-need-new-words


Videos

Reaching markets with semiotics and cymbol

Semiotics is a thriving specialist marketing insight methodology. Many leading global brands and organisations are now effectively using semiotics to inform brand strategy, communication, design or NPD. For a methodology that is constantly engaging...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Kourosh Newman-Zand
Company: Space Doctors Ltd
June 15, 2017
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Citation

Newman-Zand, K. (2017a, June 15). Reaching markets with semiotics and cymbol. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/reaching-markets-with-semiotics-and-cymbol


Videos

Live semiotics

Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...

Catalogue: Latin America 2014: Accelerating Growth
Author: Gemma Jones
Company: Space Doctors Ltd
June 15, 2014
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Citation

Jones, G. (2014a, June 15). Live semiotics. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/live-semiotics


Research papers

Live semiotics

Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...

Catalogue: Latin America 2014: Accelerating Growth
Author: Gemma Jones
Company: Space Doctors Ltd
April 4, 2014
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Citation

Jones, G. (2014a, April 04). Live semiotics . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/live-semiotics-


Research papers

Insight, cultural diversity, revolutionary change

'If we known about semiotic analysis earlier and commissioned some before going into this market it would have saved us $18 million'. That remark made in 1999, apropos an emerging Eastern European market, came from a senior client at a multinational...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Hamsini Shivakumar, Malcolm Evans
Companies: Space Doctors Ltd, Leapfrog Research and Planning Ltd
September 15, 2010
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Citation

Shivakumar and Evans (2010a, September 15). Insight, cultural diversity, revolutionary change. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/insight-cultural-diversity-revolutionary-change


Research papers

Foresight semiotics

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S. Hispanic market. The U.S. Hispanic culture today embodies a shift towards...

Catalogue: Congress 2006: Foresight
Author: Marina Anderson
Companies: Procter & Gamble, Space Doctors Ltd
September 17, 2006
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Citation

Anderson, M. (2006a, September 17). Foresight semiotics. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/foresight-semiotics