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Webinars

Guiding Digital Transformation for Insights Organizations

What's it about?When an organisation needs to determine its data collection strategy, and in particular, the technology solutions to use, one of the first questions is usually whether to build or buy. However, there is a third possibility, which is...

Catalogue: Webinars 2022
Author: Allen Porter
May 13, 2022

Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021

Webinars

Intelligence 360: Solicited + unsolicited customer opinion

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the...

Catalogue: Webinars 2021
Authors: Michalis Michael, Jeffrey Henning
February 17, 2021

Videos

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019

Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019

Research papers

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018

Videos

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We've enabled the...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
September 23, 2018

Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018

Videos

Do you believe in what only a few people say?

Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.

Catalogue: Congress 2017: Visionary
Author: Karolina Tutaj
November 27, 2017