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Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Leslie de Chernatony, Simon Knox
June 15, 1989
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Citation

de Chernatony and Knox (1989a, June 15). Using the extend Fishbein model to develop a marketing strategy in the mineral water market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/using-the-extend-fishbein-model-to-develop-a-marketing-strategy-in-the-mineral-water-market


Research papers

Bridging the language gap

This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: P. R. Wolf
Company: Molson Coors
June 15, 1989
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Citation

Wolf, P. R. (1989a, June 15). Bridging the language gap. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/bridging-the-language-gap


Research papers

Fosters in klosters?

The world's major brewers, facing static or declining home markets, are seeking markets for their brands outside their home territories. In most cases these overseas markets can only be exploited at the expense of existing local brands, since few...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Tim S. Bowles, Rita Gallinari
June 15, 1988
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Citation

Bowles and Gallinari (1988a, June 15). Fosters in klosters?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/fosters-in-klosters-


Research papers

Counselling without moralizing

This papers presents the main results of a research study aimed at defining the communicational strategy to be applied through a national TV campaign promoted by the French Committee on Health Education, and concerning alcoholic overconsumption.

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eliséd Veron
Company: SORGEM IMR
June 15, 1985
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Citation

Veron, E. (1985a, June 15). Counselling without moralizing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/counselling-without-moralizing


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-