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Research papers

Application of conjoint measurement to marketing problems and media research

A new family of methods for data analysis has been recently developed in the United States. With these methods it is possible to explain an ordinal scale (preference, choice) by means of nominal variables (characteristics of the stimuli). The basis...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
August 1, 1975
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Citation

Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/application-of-conjoint-measurement-to-marketing-problems-and-media-research


Research papers

The package is the last message

The package is the last message transmitted to the consumer before he makes his decision to buy or not to buy. But is the message always understood? Many things have changed in the last few years. Products, packaging techniques, the environment of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Daniel W. Drummond
September 1, 1974
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Citation

Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-package-is-the-last-message


Research papers

Qualitative research on new Manikin pack designs

Following research in July 1972 (Project 525), a newribbed pack for Manikin has been designed was undertaken in order to: 1) Evaluate responses to the new ribbed packrelative to the current design; 2) Compare the new ribbed pack with another pack...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on new Manikin pack designs. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-manikin-pack-designs


Research papers

A simulation model for the development and control of products their packaging and advertising

The Objectives underlying the implementation of the system include: 1. To find out in detail: a) What opportunities exist within a market for new brands; b) How the positioning of current brands should be modified.2. To provide a valid basis (both...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: W. A. K. Frost
June 15, 1971
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Citation

Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising


Research papers

The role of visual research in the European marketing revolution

The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Edmund W. J. Faison
June 15, 1961
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Citation

Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution