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Research papers

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Authors: Fiona McNae, Cato Hunt, Julius Colwyn, Anouk Bergner, Sui Lai Kang
Company: Space Doctors Ltd
September 26, 2022
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Citation

McNae, Hunt, Colwyn, Bergner and Kang (2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/new-worlds-need-new-words


Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
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Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research papers

Authorisation and regulation

Practically all types of industries have started as private business. But only a few have remained absolutely free. The usual case is that certain types of restriction and introduced by trade organisations, by local authorities, or more often, by the...

Catalogue: ESOMAR Congress 1987
Author: Bjarke Fog
September 1, 1987
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Citation

Fog, B. (1987a, September 01). Authorisation and regulation . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/authorisation-and-regulation-


Research papers

Juridical and institutional marketing framework

In addition to this survey on legal regulations for advertising, the marketing concept is relatively a new branch in Yugoslavia and therefore there are still not any special legal regulations neither for the advertising nor for other respective...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Julije Drasinover
June 15, 1973
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Citation

Drasinover, J. (1973a, June 15). Juridical and institutional marketing framework. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/juridical-and-institutional-marketing-framework