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Research reports

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-research-into-english-tourism-for-inbucon-aic-ltd-on-behalf-of-the-english-tourist-board


Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-soft-drink--rio-for-charles-baker-black-gross-ltd-


Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into buying and serving packet soup. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-buying-and-serving-packet-soup


Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Attitudinal survey into the friction material market for Small & Parkes Ltd.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/attitudinal-survey-into-the-friction-material-market-for-small-parkes-ltd-


Research reports

Psychological group research into jams and preserves for C.W.S. Ltd

The purpose of this research is to elicit and to describe the factors which influence Co-op shoppers in their decision to purchase a particular brand of preserve. More specifically, the objective is:1. To discover which brand of preserve are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Psychological group research into jams and preserves for C.W.S. Ltd. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/psychological-group-research-into-jams-and-preserves-for-c-w-s-ltd


Research reports

Survey of prefabricated garage owners for Stowe & Bowden

Two to three years ago, a company called 'Four Square' which manufactured and sold prefabricated garages at its showground in Middlewich was acquired byBatley Ltd. Since that time, however, the sales of the Four Square showground in Middlewich have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Survey of prefabricated garage owners for Stowe & Bowden. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/survey-of-prefabricated-garage-owners-for-stowe-bowden


Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe


Research reports

Research report on skin care products

This research was designed as a follow-up studyto previous research on Collagen products. Theobjectives of the current research were: 1. To investigate attitudes to skincare, skincare programmes followed, products used etc;2. To look at factors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Research report on skin care products. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-report-on-skin-care-products