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Videos

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
Companies: Snap Inc., Alter Agents
September 27, 2023

Videos

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Videos

Winning the lottery!

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Marthe Gruloos, Nicole Huyghe
Company: Boobook
November 10, 2019

Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019

Videos

Content-based research

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019

Videos

Choosing wisely?

In this presentation, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative research methods in addressing 'live' public policy questions....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emma Grant McColm, Sara Davidson
Company: Ipsos MRBI
September 8, 2019

Videos

Using technology to drive commercial opportunities at F1 races

Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019

Videos

Boosting fan engagement

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Pedro Almeida
September 8, 2019

Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019