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Research papers

A continuing world-wide research programme

This paper is not intended to be a technical contribution, although we will comment on some techniques and methods that we use. Rather, our purpose today is to focus upon the development, implementation and administration of a global multi-country...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Theodore Nowak, William J. Wilson
Company: The Coca-Cola Company
June 15, 1971

Research papers

Application of a general model in multi-national marketing planning

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Oluf T. Damm, Flemming Hansen
June 15, 1971

Research papers

Planning a multi-country research

The logic of marketing which launched the decision makers to be conscious of the entire environment of their areas of operation., is now encouraging companies to surpass the boundaries of these areas and become international,- inter-sectorial, etc....

Catalogue: Seminar 1971: Multi-Country Research
Author: Mario Miraglia
June 15, 1971

Research papers

Research papers

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research
Author: Friedrich Wendt
June 15, 1971

Research papers

Marketing problems and business strategies in multi-country operations

Two sets of basic questions are typically faced by all manufacturing companies which want to sell their products abroad: 1a. to sell the same products that are sold on the domestic market also on the foreign markets without any particular adaptation,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Gabriele Morello
June 15, 1971

Research papers

Concept and examples of multi-country research by a leading chemical producer

Producing chemicals in Europe means traditionally an international approach to marketing and, accordingly, to market research. The reason why the activities of European chemical companies extend beyond national borders is because, on the one hand,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Karl-Heinz Ronitz
June 15, 1971