You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Habits.
ANA has found 15 results for you, in 269 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019
Authors: Nirupama Kaushik, Maitreyee Patki
Company: Brandscapes Worldwide
May 22, 2019

Research papers

Segmentation of adolescents using a multimedia study

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001
Authors: Alicia de la Macorra, Iván Castro
May 1, 2001

Research papers

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001
Authors: Alicia de la Macorra, Iván Castro
Company: Ipsos MRBI
May 1, 2001

Research papers

Media exposure and consumer purchasing

This paper deals with the fusion of BARB TV viewing information onto Superpanel, AGB's consumer purchasing panel. It breaks new ground in terms of the fusion technique used. Rather than matching panel members by commonly held demographic...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Andrew Roberts
June 15, 1994

Research papers

Mediagraphics

Today media planners are often faced with a wealth of information about consumers' media habits, use of products and services, demographics, and lifestyles. However, in marketing any particular product or service, it is often difficult to determine...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Ivor Wm. Thompson, Rob Young
June 15, 1994

Research papers

BRITAIN

This paper looks at the lessons that have been learned in providing a continuous measurement of tourism in GB in terms of questionnaire design, sampling and analysis. The paper draws on the experience gained by NOP Market Research Ltd in monitoring...

Catalogue: ESOMAR Congress 1989
Author: Charles Ilsley
September 15, 1989

Research papers

The use of life-style research for the analysis of eating habits in Austria

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4000 persons. Therefore it becomes possible to analyse far...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989

Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989

Research papers

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development
Author: Jacques Belay
November 21, 1983