Resources Library by ANA

Home is a feeling

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...

Catalogue: Asia Pacific 2019

Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical

May 22, 2019

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Beatrice Cito Filomarino

Company: GfK

June 15, 1991

Wohndorf Laar

The GE WO GE Duisburg is a cooperative building society in North- Rhine Westphalia. It offers flats in Duisburg, a city with about 550.000 people, in the middle of the Ruhr area. Because of the fact, that 44 % of the tenants are already 55 years old...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Bernhard Brandhorst

June 15, 1991

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Mayumi Otsubo

June 18, 1990

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Geneviève Ville

Company: BVA Group

June 15, 1989

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Geneviève Ville

Company: BVA Group

June 15, 1989

Housing standards

The paper is concerned with the development and modification of techniques to assist in the redefinition of housing standards in England and Wales. The paper primarily reports on original research which has been conducted to assist in this...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Frank Macey

June 15, 1976

A place of one's own

Housing Associations had recourse only to Local Authorities or private financial institutions for capital, and in times of economic restraint this was not always forthcoming. To stimulate Housing Associations the Housing Corporation was set up with...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Anthony Eastaugh, Stephen Porter

August 1, 1975

Extensions of research into non-users of weed killers

The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synecticgroups) of non-users' feelings about gardening, theirperceptions of weed killers, and their ideals. Following the presentation of the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 3, 1974