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Research papers

Use of the marketing experiment in the market development for new products

The study we were asked to carry out was related to a specific promotional strategy that the interested company had developed for a product included in its line. Objective of the study was to test by experiment the efficiency of this strategy in view...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Domenico d'Angelo
June 15, 1963
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Citation

d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/use-of-the-marketing-experiment-in-the-market-development-for-new-products


Research papers

Advertising research (French)

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
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Citation

Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/advertising-research-french-


Research papers

Advertising research

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
×

Citation

Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/advertising-research-89