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Research papers

Tangible and intangible reasons for new product failiure

Over the past 15 years, the author has monitored the success or failure of more than 2000 new products from three different professional perspectives: academic, manufacturing and new product research consultation. This experience has convinced me...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Lynn Y.S. Lin
June 15, 1986
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Citation

Lin, L. Y. (1986a, June 15). Tangible and intangible reasons for new product failiure. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failiure


Research papers

Tangible and intangible reasons for new product failure

This paper will summarize the reasons for these new product failures, concluding with specific recommendations based upon fifteen years' experience in researching and monitoring the progress of over 2000 new packaged goods launched in both the U.S....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1985
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Citation

Lin, L. Y. (1985a, June 15). Tangible and intangible reasons for new product failure. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failure


Research papers

The mail on Sunday

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Mike A. Newman
November 23, 1983
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Citation

Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-mail-on-sunday


Research papers

Perspectives on the new product development process

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and...

Catalogue: Seminar 1983: New Product Development
Author: Joseph Plummer
November 2, 1983
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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


Research papers

Why do some products fail and others succeed?

The opening discussion attempted to identify specific factors which can discriminate between success and failure of new products in the market place. Rather than spend time trying to find suitable definitions of the terms, success and failure, it was...

Catalogue: Seminar 1979: New Product Development
Author: Philip Hill
October 1, 1979
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Citation

Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-


Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969
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Citation

Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-importance-of-achieving-adequate-distribution-when-launching-a-new-product