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Should I cookie or should I clickstream?

Online Advertisement is a huge opportunity for brands to communicate with their target audiences in an increasingly sophisticated way. In the mean time, ad researchers are innovating more and more to keep the pace of this rapidly changing industry....

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Alvarez, Cristobal Baeza, Germán Loewe Durall, Piet Hein Van Dam
June 15, 2014
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Citation

Alvarez, Baeza, Durall and Van Dam (2014a, June 15). Should I cookie or should I clickstream?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/should-i-cookie-or-should-i-clickstream-