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Research papers

A new paradigm in interactive audience measurement

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Mark Long, Richard Webb, John Caldwell
June 20, 2003
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Citation

Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-new-paradigm-in-interactive-audience-measurement-


Research papers

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: James H. Collins, Manish Bhatia
Company: Nielsen
June 1, 2001
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Citation

Collins and Bhatia (2001a, June 01). Integrating Internet site audience measurement into media planning and buying . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-


Research papers

Worldwide online measurement

The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Adam Phillips
June 1, 2001
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Citation

Phillips, A. (2001a, June 01). Worldwide online measurement. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/worldwide-online-measurement


Research papers

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets
June 1, 2001
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Citation

Jaronski, Bloemer, Vanhoof and Wets (2001a, June 01). Gaining insight into characteristic of online audiences with a new approach . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/gaining-insight-into-characteristic-of-online-audiences-with-a-new-approach-