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Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Videos
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Citation

Passingham et al. (2023a, October 05). Who questions the questioners?. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/who-questions-the-questioners-


Videos

Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023
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Citation

Krishnan, H. (2023a, October 05). Solving Market Research Challenges. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/solving-market-research-challenges


Videos

Unveiling the Dynata RISE Awards

A guided tour to better survey engagement.

Catalogue: Congress 2023
Author: Nancy Brigham
Company: Dynata
October 5, 2023
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Citation

Brigham, N. (2023a, October 05). Unveiling the Dynata RISE Awards. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/unveiling-the-dynata-rise-awards


Videos
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Citation

Oosterhuis , B. (2023a, October 05). SurveyMonkey. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/surveymonkey


Videos

Using Figma to Build Custom Forms and Surveys

This workshop is for Figma users, novice or expert that want to get more out of their surveys and forms.

Catalogue: Congress 2023
Author: Florian Myter
Company: Weavely.ai
October 5, 2023
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Citation

Myter, F. (2023a, October 05). Using Figma to Build Custom Forms and Surveys. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/using-figma-to-build-custom-forms-and-surveys

Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022
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Citation

Brigham, N. (2022a, September 29). Respondent Engagement. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/respondent-engagement-11912


Videos
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Citation

(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-