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Research papers

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: H. Looser
December 4, 1974
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Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/is-the-emancipation-of-the-consumer-a-reality-