You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Research.
ANA has found 40 results for you, in 138 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Author: Robert Ellis
Company: COG Research Ltd.
June 15, 2013

Videos

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big
Authors: Caroline Ji, Ruihong Tang
June 15, 2013

Videos

Digitised city

The main goal of the research in this presentation was to determine the effectiveness of particular types of OOH ad and the impact of these ads on the parameters of advertised brands. The test consisted of two parts: a city tour accomplished in a...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Bartosz Baranski, Marek Biskup
Company: KANTAR TNS Malaysia
June 15, 2013

Videos

Multi-platform Internet measurement- The indispensable ignition

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012