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Research papers

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018

Videos

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018

Videos

Insights to rebuild a B2B Business

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Susan Burrell, Swami Srinivasan
May 23, 2018

Research papers

Triple E brand model

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation
Authors: Macarena Estévez, Ana Carreras
April 13, 2016

Research papers

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014

Magazines

Revue Française du Marketing (Octobre 2014)

Les banques, comme les autres entreprises, sont confrontées au défi de lafidélisation. Pour des raisons de coût bien évidemment, la fidélisation d'un client estmoins onéreuse que la conquête d'un nouveau client ou la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2014

Videos

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life situations and to simulate complex decision-making...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Nina Keller, Sebastian Prassek
Company: Happy Thinking People
June 15, 2014

Videos

How to motivate people to save more money

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Dominika Maison, Tomasz Opalski
March 24, 2014

Research papers

How to motivate people to save more money?

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Tomasz Opalski, Dominika Maison
March 24, 2014